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xamined. Skinner is interviewed on theory, uses, and
ethical issues. Examples of the uses of behavior modification are shown.
A World of Difference: B. F. Skinner and the Good Life, Parts 1 and 2 (1979). TLF, 53 minutes
Traces the development of behaviorism and B. F. Skinner’s application of the theory in raising his
infant daughter in an environmentally controlled box, as well as his early experiments with
pigeons. Includes a visit by Skinner and his family to Twin Oaks, the rural Virginia commune that
attempts to live according to the principles in Walden Two. Commune members describe their
successes, failures, and modifications of Skinner’s model, emphasizing their difficulties with sex
and economic roles. Produced for the NOVA series.
Keynote Address: B. F. Skinner’s Lifetime Scientific Contribution Remarks (1990). American
Psychological Association, 19 minutes
Skinner reviews the path psychology has taken from early introspective methods to modern day
methods including natural selection and operant conditioning.
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CHAPTER 8
Memory
LEARNING OBJECTIVES
On completion of this chapter, students should be able to:
1. Identify and describe the different types of memory, such as implicit, explicit, declarative,
and procedural
2. Understand the sensory memory systems
3. Describe the nature and functions of short-term and working memory
4. Describe the nature and functions of long-term memory
5. Demonstrate knowledge of interference theory
6. Explain the significance of encoding specificity to the retrieval process
7. Describe the nature and implications of the serial position curve
8. Demonstrate an understanding of levels of processing theory
9. Define the nature and function of metamemory
10. Identify the importance of reconstructive processes to memory
CHAPTER OUTLINE
I. What is Memory?