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chose school A, therefore I have to give up all things I liked about school B. What does he do to
reduce the dissonance? He accentuates the positive aspects of school A and the negative aspects
of school B. He may decide that the things he liked about school B are not really important.
Two students have identical new cars. One student’s car was a gift from her parents while the
other student had saved for several years to buy her car, doing without things she would like to
have in order to accumulate the money for the car. A well-known automotive magazine assigns
the car its “lemon of the year award,” claiming that the car is unsafe and undependable, and that
it is poorly engineered and designed. Which student is likely to feel more uncomfortable about
the magazine’s negative evaluation of the car? Obviously, the student who had to save money to
buy it. What are her dissonant cognitions? “I spent my savings for this car. The car is a lemon.”
What can she do to reduce the dissonance? She can discredit the magazine and the database that
was used for the evaluation. She can also remind herself of the things she likes about the car.
For most of us, there are things we would like to have that we cannot. When the desire for
something” is very important to us, we may have dissonant cognitions that make us tense and
unhappy. For example, suppose you are in love with a person who does not love you. What are
the dissonant cognitions? I would like to have a serious relationship with Lucy. Lucy doesn’t
love me.” What do people do to reduce the dissonance in this type of s
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